Google Analytics & Tag Manager
Add your Google Analytics 4 measurement ID (and optionally a Tag Manager container) to track storefront traffic and e-commerce events on your Niblr store.
Connect Google Analytics 4 to see traffic and e-commerce events for your storefront — Niblr tracks product views, add-to-cart, checkout, and purchases automatically once your Measurement ID is set. Google Tag Manager is optional, for any other pixels you run.
You'll do this in the admin under Storefront → Store & branding → Advanced tab, in the Analytics section.
Add Google Analytics 4
- In Google Analytics, open Admin → Data Streams, choose your web stream (or create one for your store's URL), and copy the Measurement ID — it looks like
G-XXXXXXXXXX. - In Niblr, paste it into GA4 Measurement ID and Save.
That's it. Niblr loads GA4 on your storefront and sends the standard e-commerce events (view item, add to cart, begin checkout, purchase) with order values — no tag setup required.
Add Google Tag Manager (optional)
Only needed if you manage other tags/pixels (ads, remarketing) through GTM:
- In Tag Manager, copy your Container ID — it looks like
GTM-XXXXXX. - Paste it into GTM Container ID and Save.
Leave either field blank to disable that tracker. These settings apply to your storefront — they're independent of any analytics on the Niblr marketing site.
Next: connect a custom domain so your analytics report on your own URL.